Currently viewing the category: "Advertising/Marketing"

While this statement blows my mind (and the numbers don’t even include Hong Kong):

Staggering as it may to conceptualize, there will be more mobile Internet users in China in 2010 than the entire population of the US.

This may be true, but looking deeper into the situation will review that:

– These mobile […]

Continue Reading

In advising clients trying to drive more traffic to their niche sites, I’ve stumbled onto a trend. The relentless drive to gain visits, clicks, and eyeballs are making us dumber–online publishers and marketers have been creating a culture of shallowness through link-baiting and the hyping of sensationalist celebrity fluff.

This gives […]

Continue Reading

Over the past year, I’ve been speaking about the importance of social media to both businesses and individuals. Some people “get it” right away, but I’ve also been asked countless time to defend why social media isn’t just a fad and a big fat stupid waste of time.

Shelly DeMotte Kramer, […]

Continue Reading

Just wanted to share this with you…

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how […]

Continue Reading

Another smart post by Seth Godin.  It is obvious, but…

First, ten.

This, in two words, is the secret of the new marketing.

Find ten people. Ten people who trust you/respect you/need you/listen to you…

Those ten people need what you have to sell, or want it. And if they love it, you win. If […]

Continue Reading