Happy Holidays from Matrix Meridian

December 20, 2009

It’s that time of year again. I guess time flies when you’re having fun. A hearty THANK YOU all our clients, vendors, friends that helped make 2009 a great year.
Happy Holidays and may you spend it in the company of your loved ones…we wish you all the best in the coming year!
In case [...]

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The Brand of You: Why Social Media Isn’t Stupid!

December 20, 2009

Over the past year, I’ve been speaking about the importance of social media to both businesses and individuals. Some people “get it” right away, but I’ve also been asked countless time to defend why social media isn’t just a fad and a big fat stupid waste of time.
Shelly DeMotte Kramer, a friend of mine [...]

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Detecting social media bullshitters

November 24, 2009

With so many self-professed social media “gurus” these days, it would serve us well to be able to distinguish the ones worth listening to from the ones that are bullshitters.
The brilliant Sam Ladner, PhD wrote in her blog:
The bottom line is this: social media bullshitters have no knowledge of social theory or methodology. Trust a [...]

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Eight best questions from VCs…

November 18, 2009

For startups, Christmas comes in November. Partners come back from vacation in September and deals start closing a few months later; since the credit crisis deferred fund-raising for most of the past year, November 2009 will probably end up being especially busy.
Redfin is one of the companies that just closed a round. Already the process [...]

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Life lessons from an ad man

November 16, 2009

Just wanted to share this with you…

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look [...]

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