Once again, sage advice from Seth’s Blog:

“Three things you need if you want more customers

If you want to grow, you need new customers. And if you want new customers, you need three things:

1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.

You’d be amazed at how often new businesses or new ventures have none of these. The first one is critical, because if you don’t have permission, or knowledge, or word of mouth, you’re invisible.

The Zune didn’t have #2.

A service aimed at creating videos for bestselling authors doesn’t have #1.

And a counseling service helping people cut back on Big Mac consumption doesn’t have #3.”

It is always amazing to see the number of investment proposals for “The Next Big Thing” that have NONE of these three things. Follow this simple tip and your chances of success will skyrocket!


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